Apparently the guys from Zeal Distribution in the UK made a trip to Iowa to tour Standard's new in-house production facilities. They posted photos and a little recap of the trip here. Standard's frames used to be manufactured by Waterford Precision Cycles in Wisconsin, which is recognized as one of the finest framebuilders in the world. Of course Waterford's road and mountain frames retail for a lot more than $400, so it's probably more cost-effective for Standard to make their own frames and forks. They're undoubtedly excited about this new chapter in their history. Maybe a little TOO excited.
Standard's prototype race fork features stylistically sculpted dropouts that incorporate the Standard logo. When you look at them, what do you see?
a) Company pride
b) Fine worksmanship
c) Substantial weight savings
d) A pair of stained glass windows
e) An enormous lawsuit waiting to happen
Standard's new frame dropout also has their logo all over it. Fourteen of them. Obviously someone in Iowa loves their new CNC machine. (It will be highly disappointing if their new frames aren't covered in exactly 63 logos.) The question is, how many of these new dropouts would be required to make one old STA dropout?
The in thing to do these days is to hang your newest frame like a prize bass in order to show how unbelievably light it is. (The fact that Standard is making a lighter frame in-house than any that Waterford made for them is awesome, and by awesome I mean completely terrifying.) From what I gather, this is a prototype of Rick Moliterno's signature frame, which he's seen holding in another photo. One has to wonder what it will be called:
c) Boss 4.19
e) Suck It, Moeller