Showing posts with label Alienation. Show all posts
Showing posts with label Alienation. Show all posts

Monday, July 7, 2008

Alienated 2: Electric Boogaloo

For those of you who've been reading this blog from the beginning (thank you, and I'm sorry), you might remember a post I made way back in April about a parts company called Alienation. My impression was that they were a flash-in-the-pan Hot Topic company using outdated imagery (anarchy! yeah!) to sell mildly tweaked Taiwanese catalog parts. You can read the original post here. Hey, I just call 'em as I see 'em.

The other day, going through some old posts, I noticed that Zach Taylor from Alienation had responded—two months after the initial posting. In the interest of fairness, I thought I'd post his comment here, and respond to it, piece by piece.

Russ

As your mission statement states silence implies consent. We’ll have no reason to be silent and I certainly don’t consent to some hack writing some BS pc. Frankly I wished I had found this earlier so I could have commented much sooner.

I wish you had as well, but this will have to do.

Superfluous, really? I bet you had to look this term up in your thesaurus.

There are a lot of things I'm not good at. Auto repair. Golf. Macrame. I do, however, have a pretty solid grasp of the English language. As a third-grader, I wiped out a bunch of fourth graders in a game of 'spelling baseball.' My third-grade teacher (who I'm still in touch with) talks about it to this day. If I remember correctly, the home-run word was "sphere." I've also got a BA in English/journalism, but that's not nearly as cool.

As others have pointed out within your blog you’re hangin on someone’s balls from Odyssey hence the piece. I need not say more than that in terms of why it was done.

I don't see what one has to do with the other, honestly. I'm not on anyone's payroll. Am I friends with guys at Odyssey? Yes. (I'm friends with people at lots of other companies, too.) Do I like (and run) a lot of Odyssey parts? Yes. But they sure as hell don't pay me, and NO ONE tells me what to write on here. I resent the implication that I'm anyone's puppet.

Granted, we have made mistakes & been ill advised in some areas, but we have done a lot correct as well. If you can do better then I challenge you to do so. Put your money where your mouth is & do it. Most likely this will never happen though.

Um, I agree wholeheartedly with the first part of the first sentence. As for "doing better", maybe you're missing the whole point of this blog. I'm not trying to start a company, you are. In my opinion, there are too many companies already, some which don't see to bring very much to the table. All they do is take market share away from those companies who DO seem to be pushing innovation forward. If you were truly following your mission statement, I'd have nothing bad to say. As it is, I'm not sure whether freecoasters with KHE internals and generic Pivotal seats and posts qualify as "techinally superior products with obvious enhancements and inherent differences from the competition."

It appears you’re journalist yet not a very good one seeing you couldn’t even get the ownership list correctly. I bet you thought that was a real clincher based on the placement at the end. That was the real ! point. If you need to fact check next time please call me in the office & I’ll be more than willing to give you the correct information.

If by "placement at the end", you're talking about the edit, that only appeared at the end because it was the last thing I added. But feel free to expand on the relationship between Alienation and WTB. Are you owned by the same parent company? Does one own the other? My initial ! point was about BMX having already done the whole anarchy thing, and better, 20 years ago. I still stand by that. (Hell, it was late THEN.)

I must comment on the Insurgent as well. Guesses are you never wore this countries uniform where as I have and I don’t see what gives you the right to even insinuate.

Nope, never worn this country's uniform. My dad did, though. And I didn't just insinuate. I still think 'Insurgent' is a piss-poor name for a rim given what the people who ARE wearing the uniform are going through right now. And had you read the comments above yours, you would have noticed that someone who DID wear the uniform agreed with me.

At least you spelled the comapny name correcly.

Dude.


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(It's been brought to my attention in the comments section of another, more recent post that a rather prominent member of the BMX community believes that I 'openly want the [BMX] industry to collapse.' Wow. That's a rather strong statement, and not true at all. For one, I do still ride a BMX bike, which I didn't make myself. For two, I have a lot of friends who rely on the BMX industry for their paychecks. And for three, without the BMX industry, this blog would cease to exist.

If I understated the sense of community in the BMX industry—which I've admitted from the beginning that I'm not a part of—I apologize. I've heard different things from different people, all of whom ARE part of the industry. If nothing else, I've been an interested observer (and consumer) for a very long time. More or less since the beginning. This was the first BMX magazine I ever bought.

Look, at the most basic level, I love bikes, BMX and otherwise. And, despite the fact that the US economy is in the shitter, I think the bike industry as a whole is in better shape that it's ever been—but it can still get better. In the end, I'm just one person voicing my opinions. If you agree, that's fine. If you disagree, that's fine, too. I think one of the best things about this blog has been the dialogue that's opened in the comments section. Please feel free to contribute to it.)

Wednesday, April 16, 2008

Alienated

It's easy to make unnecessary parts. Everyone does it, and not just in BMX. Making your entire COMPANY superfluous, well, that takes a little more work. Like what, you ask? Hm, let's see. Things like:

Re-labeled generic products.

Terrible names.

"Limited Edition" parts.

A laughable mission statement.

Anarchy symbols and other appallingly stupid and/or insensitive imagery (Insurgent? Now? Really?) aimed at the Hot Topic crowd.

Ladies and gentlemen, I present to you Alienation, the most superfluous parts company of 2008. (I know it's only April, but I can't imagine anyone surpassing them.) In fact, they have a shot at being the most superfluous BMX parts company of all-time.

Founded by a former exec at Sun Rims (or perhaps his 13-year-old kid), Alienation specializes in selling slightly different (read: uglier) versions of parts that are already readily available from other, more reputable manufacturers. Luckily, they've managed to catch on as a parts supplier for completes from companies like Fit and Diamondback, or else they'd probably have gone under already. Still, Alienation is the Rockstar* of parts companies—if they continue in their current direction, I'll be absolutely amazed if they still exist six months from now.

According to the mission statement linked to above, "Alienation was started with one thing in mind; deliver technically superior products with obvious enhancements and inherent differences from the competition." Well, I looked through all the products, and I don't think I found a single one that qualified (their freecoaster, for example, is just an uglier KHE). Unless neonified and mutilated baseball team logos count as "obvious enhancements"—and I suppose they may in the New Era of twothousandhate.

(My favorite aspect of the whole site, however, is the way they list parts by "Street Value" instead of MSRP. So edgy! Either that, or someone watched too much Miami Vice growing up. That said, may I suggest a few product names? The "Sonny Sprockett" and the "Pablo Esco Bar." Kids love the drugs.)

On top of all that, BMX already did the anarchy thing (quite well, I may add) 20 years ago. And Nick Phillip wasn't outsourcing their t-shirts from China and Taiwan.


EDIT: I didn't realize this at first, but Alienation is actually the BMX division of WTB (Wilderness Trail Bikes), although they don't really push the connection on either site. So it's actually just another example of BMX being marginalized as kid stuff by a "real" bike company. Thanks but no thanks. Get out. We don't want or need you.


* "Hey, the Rockstar site doesn't work!" My point exactly.