Anyway, someone shot me this link the other day. It's a 6.9 ounce, six-bolt frontload stem:
The company is from Portugal, which explains some of the unnerving typos and misspellings. But it's hard to believe that some no-name company could produce a stem a full third lighter than the lightest frontload stems available and expect people to think "oh yeah, they obviously know better than [S&M, Solid, Premium, Animal, etc.], who needs a nine-ounce stem?" It's machined to within an inch of your life. (The way I see it, there are places where you can shave ounces with little or no consequence, and there are places where you can't. The stem is one of the latter.)
If you want to piss off George French, compare one of his products to a Bullseye product from the '80s. I triple-dog dare you. Sixty percent of the time, it works every time.
That said, this "new" WTP hub innovation is more or less exactly like something Bullseye (and maybe Phil Wood, too) came up with in the '80s. Instead of an axle, you have a through-bolt with a nut on one end. How this makes more sense than a standard axle (or a massive central axle with bolts on either end) is beyond me.
Yeah, it should be Prong. It isn't.